One of the biggest flaws brands often make is to focus their engagement efforts only towards regular customers. But it is imperative for brands to not loose sight of any customer, irrespective of the stage they are in their journey.
Each customer is different is what we know, but each customer is also at a different life stage. The same strategy does not works across each of the customer life stages, hence it is important to have a framework on how to identify each of the customer life stages and devise appropriate relationship management strategy to engage efficiently & effectively with customers.
CRM Strategy
Your strategy should start from why do you need CRM & for which team. What is the objective of the CRM for the identified teams. This would vary from team to team based on the business agenda that they intend to drive.
CRM strategy keeping teams and objectives in mind.
CRM Platform for Execution
CRM cuts across a lot of functions in the organizations. Given that kind of scale, how do we use CRM effectively and efficiently. This is where the role of a CRM Platform / Software comes into play.
A CRM platform helps you integrate all touch points of the customers at one place and gives you accessibility at scale. Each touch point can be linked to your entire customer journey. Your CRM strategy will define your actions for each of these touch points and will help in seamless execution to achieve the desired objective.
What we at Advisai Consulting help you with:
– Which areas of your business need CRM
– Building a robust CRM strategy
– Identifying different touch points to map a CRM solution
– Identifying an appropriate CRM platform which suits your needs
– Setting up an entire CRM engagement plan.